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    10 Marketing KPIs You Should Be Monitoring

    Marketing key performance indicators (KPIs) are important as they help businesses track the effectiveness of their marketing efforts and make data-driven decisions about their marketing strategy. By monitoring these metrics, businesses can identify areas for improvement and adjust their marketing campaigns to better meet their goals.

    What is a marketing key performance indicator (KPI)?

    A marketing Key Performance Indicator (KPI) is a metric used to measure the effectiveness of a marketing campaign or strategy.

    10 marketing KPIs you should be monitoring

    There are many different marketing KPIs (key performance indicators) that businesses should be monitoring in order to assess the effectiveness of their marketing efforts.


    This metric measures the number of visitors to your website or social media pages.

    Conversion rate

    This KPI tracks the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

    Cost per acquisition

    This metric measures the average cost of acquiring a new customer through marketing efforts.

    Customer lifetime value

    This KPI tracks the total value a customer brings to your business over the course of their relationship with your brand.

    Social media engagement

    This metric measures the level of engagement on your social media posts, such as likes, comments, and shares.

    Email open rate

    This KPI tracks the percentage of people who open your marketing emails.

    Email click-through rate

    This metric measures the percentage of people who click on a link in your marketing email.

    Return on investment (ROI)

    This KPI measures the profitability of your marketing efforts by comparing the revenue generated to the cost of the marketing campaign.

    Lead generation

    This metric tracks the number of leads generated through your marketing efforts.

    Brand awareness

    This KPI measures the level of awareness and recognition of your brand among your target audience.

    In short, tracking marketing KPIs is essential for businesses to ensure that their marketing efforts are effective and delivering a positive return on investment.


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