You hear the term ‘landing page’ around you, but you are not aware of what it is, and why companies and young entrepreneurs use it? Then this article is made for you! Today, Digital Out Loud is going to tell you everything you need to know about landing pages and give you six reasons to take this approach.
What is a landing page?
A landing page, also known as a destination page, is a web page isolated from the rest of a website on which Internet users land. It has endless advantages, including convincing them to take action, such as subscribing to the newsletter, making a purchase, filling in a contact form, etc.
Here are 6 good reasons to create a landing page for your business
A tool to test your business concept
The landing page is a great tool for presenting your project to your targets, validating its relevance, and bringing out a strong brand identity. Since it’s a single page, it identifies the key messages you want to promote and allow your prospects to come into direct contact with your brand.
A way to capture qualified leads
Landing pages are an essential component of generating leads. In order to effectively grow your business’ revenue, you must get qualified leads. And, this is achieved by attracting their attention and encouraging them to click on the call to action. How can I accomplish that? We can ensure a good experience when users visit our landing page by asking the right questions beforehand and encouraging them to provide their contact details.
Collect data from your prospects
The intention behind landing pages is that your visitors must send you their information in order to have access to your offer. On the landing page, the visitor must fill out a form. Although the information you collect will vary, most will include relevant information. And, it will offer you the opportunity to contact your leads. All information should be used to qualify and score your leads.
It’s quick to set up
Unlike a website, a responsive landing page can be created very quickly. Before you start, consider developing a design and an effective graphic charter. This is essential in order to demonstrate the professionalism of your brand and, thus, create a relationship of trust with your prospects.
It’s cheaper than a website
The purpose of a landing page, therefore, is to obtain visibility at a low cost, in order to verify the economic viability of the project and build a solid cash flow. You will then have plenty of time to calmly develop a more successful website, after a few months.
Define a sales pitch
A landing page must explain your project explicitly and concisely, you must make your offer easy to understand for your target.
However, it is important to keep in mind that you cannot tell everything. Avoid using long texts and large diagrams, as well as anything that may disturb the Internet user and distract him from the purpose of the landing page.