The 2022 World Cup in Qatar is a month-long festival of football watched by millions if not billions of people and is a major source of national pride and celebration for the countries whose teams qualify. One of the teams that has garnered significant attention during the World Cup is Morocco.
The Atlas Lions, the Moroccan national football team, made history at the 2022 World Cup in Qatar by becoming the first team from the African continent to reach the semi-finals of the tournament.
This impressive achievement has not only stirred joy and pride among Moroccan fans, but it has also increased global awareness of Morocco.
Indeed, their success in the World Cup, especially after the victory over Portugal, has brought attention to the country’s footballing talent, has sparked interest in Moroccan culture and history, and has also led to an increase in popularity for the keyword “Morocco” on social media, in particular, Twitter, and search engines such as Google.
Skyrocketing of Google Web Searches Related to Morocco
Amid Morocco’s strong performance in the World Cup, there has been a significant increase in web searches for keywords related to “Morocco” on Google Search.
Indeed, winning against Portugal has caused a “breakout” for the keyword “Morocco,” which means that the search term grew by more than 5000%.
The names of team members such as “Yassine Bounou,” “Achraf Hakimi,” “Hakim Ziyech,” “Sofiane Boufal,” “Sofyan Amrabat,” and “Walid Regragui” also has seen a high volume of searches.
In addition, for the first time ever, the number of Google web searches for the term “Morocco” has significantly surpassed that of “Spain”.
#Morocco, a Worldwide Top Trending Hashtag on Twitter
Another way in which the Atlas Lions’ achievement has contributed to an increase in global awareness of Morocco is through social media.
On Twitter, hashtags related to Morocco, such as #Morocco and #AtlasLions, have trended globally, indicating that people are talking about the country and sharing information about it.
In addition, there have been countless tweets from public figures and officials from countries around the world about the team’s success in the World Cup.
Twitter’s new owner, Elon Musk, has congratulated Morocco for reaching the semi-finals of the 2022 World Cup.
Same for Google’s Chief Executive Officer, Sundar Pichai.
All these congratulations messages from people all around the world are further evidence that the Atlas Lions made history and made their country proud.
The Impact of the Atlas Lions’ Achievement on Morocco
The increase of popularity of Morocco on social media, in particular Twitter, and search engines such as Google could have numerous benefits for the country.
For one thing, it could result in increased business and investment in Morocco, as companies and investors become more interested in the country. This will subsequently create new jobs and opportunities for the Moroccan people.
Also, it could boost tourism to Morocco, especially next summer, as more people become interested in visiting a place that has made such a significant achievement in the world of football and that has a rich history, cultural diversity, beautiful landscapes, etc.
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Final thoughts
The Atlas Lions’ success in the 2022 World Cup in Qatar has brought positive attention to Morocco that could have long-lasting positive effects for the country.