With the development of the Internet and the advent of social networks, new professions such as Community Manager and Social Media Manager have emerged. These two professions being complementary and difficult to separate, they are however distinct. Are you aware of the differences, benefits, and the inconveniences between the social media manager and community manager roles? This is what Digital Out Loud will explain to you in this article.
What is a Social Media Manager?
The Social Media Manager, also known as the strategist, is the person in the company who implements the action plan!
Its role: to study trends, define the editorial line to follow and organize the publication of content.
Position: use of social networks to promote a brand.
Purpose: lead to the act of purchase, it represents the brand and speaks in its name.
The benefits:
- The Social Media Manager closely tracks the results for each post and adapts the message as it goes to achieve better engagement.
- He is often in charge of an advertising budget that he can use to sponsor publications or create recruitment campaigns.
- He can monitor traffic and engagement almost in real-time thanks to the analysis tools available on each social networks platform.
- The Social media marketing through page animation takes relatively little time and can be effective instantly.
- The animation of business pages on social networks generates immediate positive results.
The inconveniences:
Animating your brand’s social platforms does not in itself help to acquire new fans.
This position would suit you if:
- You have a natural talent for strategy.
- You have good marketing and communication skills.
- Social networks are no mystery to you
- You are a talented writer and very creative.
- You are aware of current trends, and you monitor them on a regular basis.
What is a Community Manager?
The Community Manager alias the operational. He is the link between the company and the users, he exchanges live and daily with the subscribers.
Its role: the Community Manager will use tools to create and retain a community.
Position: manage a community.
Purpose: to build a community, to forge strong links and that the community is committed to the brand he represents.
The benefits:
- The Community Manager is in direct contact with subscribers.
- It focuses on building brand image instead of just bringing in new sales.
- It contributes to a better positioning of the company in the long term.
- He is the company’s representative to the community, and he is also the community’s representative to the company.
The inconveniences:
The Community Manager’s efforts don’t always produce results right away. It is, however, much more difficult to assess community involvement and adherence to the brand than to follow quantitative measures of results.
This position would suit you if:
- You listen to what your audience has to say.
- You know how to get a community involved and interested.
- You are able to control your emotions and be polite with haters.
- You are creative, positive, patient, and attentive.
- The brand reflects your values and vision.
The complementarity between the two positions?
It is important to remember that the Social Media Manager thinks, decides, while the Community Manager acts! Once the Social Media Manager has established his editorial line, he will create content that the Community Manager will then distribute on social networks.
The community manager builds relationships with customers who have already purchased a product and who could do so again. In other words, it can be seen as the after-sales service of a structure. In contrast, the Social Media Manager never communicates directly with subscribers.
The Community Manager will evaluate the results after carrying out concrete actions. He will write a report and look at the results. He can control the growth and commitment of his community thanks to his analysis. This work will allow the Social Media Manager to develop his social media strategy.
To conclude, these two professions are diverse in many ways, but they are complementary and equally important in ensuring that the company’s image is respected in the digital sphere.