Nowadays, the success of a business depends largely on the digital marketing strategies implemented. This is why companies need to find the right digital marketing agency for their business, that will understand their industry, needs, vision, and budget.
Opting for the right web marketing agency, whether it’s in Casablanca, Rabat, Tangier, or anywhere in Morocco, will help you optimize your approach and improve your online presence while building a trustworthy brand name.
And yes, finding the right digital marketing agency can sometimes be challenging and overwhelming, but if you take into account these six considerations, they may help you narrow your options and select the web marketing partner that’s right for your business.
Some statistics about digital marketing in Morocco
Morocco is a country with a population of over 35 million, most of whom use the Internet. The Moroccan Internet users are rapidly increasing, especially after the Covid-19 crisis. Indeed, according to Hootsuite’s annual report, in 2022, Morocco has 31.59 million Internet users, a penetration rate of 84.1%, up from 74.4% the year before, and an average usage time of about 3 hours and 35 minutes per Internet user. The data also shows a 1.2% increase in the number of Internet users compared to 2021, an additional 363,000 new users in one year.
As for social networks, 23.8 million Moroccan users are active on social media platforms such as YouTube, Facebook, Instagram, and TikTok. Here are some numbers:
- YouTube: 21.4 million active users
- Facebook: 18.95 million active users
- Instagram: 9.3 million active users
- TikTok: 5.97 million active users
- Snapchat: 5.5 million active users
- LinkedIn: 3.5 million active users
- Twitter: 2.85 million active users
Moroccan consumers are now digital, so you know that you have to be where your potential customers are.
What is a digital marketing agency?
A digital marketing agency, also known as a web marketing agency, is a company specialized in digital communication whose mission is to help you promote your business and attract customers. They offer various services such as website design & development, SEO (Search Engine Optimization), SMO (Social Media Optimization), online advertising on social media platforms like Facebook, Instagram, and TikTok or search engines like Google and Bing.
A digital marketing agency will not typically provide traditional marketing services.
What services do digital marketing agencies offer?
Nowadays, digital marketing agencies offer various services to help businesses grow and build a trustworthy brand name. Here are the most popular services:
Website design & development
A professional business website is the foundation of any great digital marketing strategy. That’s why most digital marketing agencies begin with web design & development to ensure that your website looks great on any device.
Aside from looks, your website must be functional, user-friendly, mobile-friendly, and fast. A trusted digital & web agency will help you to build a website that meets your specifications and your vision.
Although there are now several free CMS (Content Management Systems) like WordPress and PrestaShop, and free or paid platforms where you can create your website yourself, with a specialized agency, you can benefit from its expertise.
Indeed, depending on your needs, your activity, and your budget, a digital & web agency uses various technologies and approaches to build a fast, responsive and secure website whose purpose is to provide the best user experience (UX) possible for your visitors.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is an essential element of digital marketing strategies. It’s composed of two branches: SEO (Search Engine Optimization) and SEA (Search Engine Advertising).
SEO (Search Engine Optimization) is an important digital marketing strategy that consists of improving the visibility of a website on search engines such as Google, Bing, DuckDuckGo, and increasing traffic to the website.
Also known as “natural referencing”, it is defined as the art of positioning a website, web application, etc. in the first page of search results.
When a web design & SEO agency develop a website, it is essential that they SEO optimizes it, because a website without SEO is like having a business deep in the woods, no one sees it and no one finds it, except the owner.
Search Engine Advertising (SEA) refers to all the techniques used in order to advertise on search engines such as Google, Bing, and Yahoo. It consists for the businesses to make advertisements intended to be posted on search engines, considering that the majority of SEA investments are concentrated on Google Ads (formerly Google AdWords).
SEA allows businesses to have their ads appear in the first search engine results pages (SERPs).
Search engine advertising allows businesses to generate leads and increase their revenue. It also helps companies boost visits to their website, strengthen their e-notoriety and install a close relationship with their prospects and loyal customers.
Social Media Marketing (SMM)
Social media marketing can be defined as the practice of using social networks to acquire customers and promote brand awareness. Businesses can publish content in various ways and with different objectives in mind for each social media platforms and type of social media post.
Social media marketing also involves paid opportunities with the goal of building brand awareness, improving lead quality and improving customer loyalty and retention.
Content marketing is about delivering quality content to your audience to increase your brand awareness or reinforce its image organically.
In other words, you use multiple formats such as blog posts, videos, and email marketing to attract and engage with your audience in order to increase awareness and sales.
This strategy is relatively new and is directly related to the digital transformation and popularization of the internet.
By definition, email marketing consists, for a business, in delivering commercial information to its target consumers registered in its database (via email for example) with the purpose of selling them a product or service.
Web analytics is the process of analyzing the behavior of a website’s visitors. It involves tracking, collecting, analyzing, and reporting data of those users to create a better user experience for them.
Businesses can track and collect visitors’ data using a web analytics tool, such as Google Analytics and Microsoft Clarity.
Marketing automation refers to the automation of marketing campaigns based on a set of predefined conditions and user behavior. It is possible to automate the sending of emails, SMS, etc.
The aim of implementing a marketing automation strategy is first and foremost to automate marketing actions based on the data you have on your visitors or prospects. In this sense, automation tools represent a considerable time saving for marketing teams, and therefore a money-saving opportunity.
How to choose the right digital marketing agency for your business?
Check out the website
This may seem obvious, but you’d be surprised at how many clients Ubikom Digital hears from who didn’t thoroughly examine their website before contacting them.
What services do they offer? How effective is their website? You should ask yourself these questions before deciding which digital marketing agency is best for your company.
Indeed, a digital marketing agency’s website is its business card; if it lacks clarity, isn’t fast enough, isn’t well-designed, or just does not make you want to go further, you can doubt its ability to offer you a quality service. This advice applies to its website and also to its various marketing and digital communication channels such as social media and newsletter.
Availability and reactivity
Reaching your digital marketing agency easily is certainly one of your priorities. Whether it’s a bout putting new content on your website or correcting a typo, your agency must be available and responsive.
Reactivity is another important element you should consider before partnering with a web marketing agency, especially in case of emergency. For example, if you encounter a technical problem on your website, your agency must be able to intervene as soon as possible to fix the issue. So make sure that your agency has an efficient customer support.
Your first exchanges with the agency will give you an idea of these elements.
Reputation and references
A digital marketing agency worthy of the name has various expertise, which allows them to offer your company the best guidance regardless of the levers to be used in your situation.
Some agencies may specialize in certain web marketing areas. Thus, it is important to check if they have certifications, such as Google Partner badge, that can confirm their expertise.
Before deciding which web marketing agency to work with, you should find out about their reputation in the industry your business is in. Who has opted for this agency before? Are they satisfied with the services? Are they still working with the agency? You can find answers to these questions and more by looking at the reviews on their Google Business Profile.
Also, you should ask agencies for a portfolio of their most recent projects, which will give you verifiable proof of the agencies’ expertise.
The most important step may be this one. Indeed, it is crucial to know how the digital marketing you will work with operate and how your business would fit into their culture. Thus, make sure to come prepared to your first meeting with the agency with specific objectives and pertinent questions.
In addition, you should choose a web marketing agency that lets you keep control of your digital assets. Be careful of agencies that don’t let you have access to your own website, social media accounts, campaigns, etc. or that refuse to provide you with your business results.
Keeping control of your digital assets is important, and you should avoid working with people who tell you otherwise.
Avoid digital marketing agencies who say “We are the best at everything”
Web marketing agencies that guarantee complete success in every field of digital marketing or industry typically provide not-so-good services. Working with agencies that are specialized in a few key areas will undoubtedly play a huge role in the growth of your business.
When it comes to web marketing, instead of choosing agencies that address every potential problem, it will be more beneficial to engage with agencies that specialize in what you need.
This is the most subjective, but also important element. Collaborating with a digital marketing agency is usually a medium- to long-term investment. Therefore, it is essential to not neglect the feeling you have about the team of the agency you have chosen. If you feel that the relationship is not going well from the very beginning, save time and find another web marketing agency for your company.
Now that you know how to choose the right digital marketing agency for your business, you can browse our digital marketing agency directory for potential agencies in Morocco to partner with.