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    How to Use Emojis in Your 2022 Marketing Campaigns

    Marketing campaigns seem more interesting and friendly when accompanied by emojis, and most people love these little icons. Therefore, it is important to know how to use them to properly boost your audience engagement and make your marketing campaigns more creative and more alive.

    What is an emoji?

    Originally from Japan and now used by 92% of the online population, an emoji is a small digital image or an icon used to express an idea or an emotion.

    What’s the difference between emojis and emoticons?

    An emoji does not mean the same thing as an emoticon, and don’t let the Internet tell you otherwise! The difference between them is very simple: emojis are small digital images, while emoticons are combinations of keyboard characters.

    What are the most used emojis in 2022?

    Emojipedia, an emoji reference website that documents the meaning and common usage of emoji characters in the Unicode Standard, has published a list of the most popular emojis on Twitter in 2022.

    1. 😭 Loudly Crying Face
    2. 😂 Face with Tears of Joy
    3. 🥺 Pleading Face
    4. 🤣 Rolling on the Floor Laughing
    5. ❤️ Red Heart
    6. ✨ Sparkles
    7. 🙏 Folded Hands
    8. 😍 Smiling Face with Heart-Eyes
    9. 🥰 Smiling Face with Hearts
    10. 😊 Smiling Face with Smiling Eyes

    What about you? Which emoji do you use the most? Let us know in the comments below.

    4 tips before using emojis in your marketing campaign!

    If a picture is worth a thousand words, an emoji is worth a million! Emojis stimulate engagement, humanize your brand, and take your communication to a higher level. But how can you use them in your marketing campaigns? Let’s talk strategy.

    Know your audience

    Before you decide to flood your audience with emojis, make sure they really want to see them in your marketing campaigns. According to Time Magazine, only 35% of people over the age of 65 enjoy seeing emojis in messages. So if your target audience doesn’t respond to emojis, it’s best not to use them in your marketing campaigns.

    Avoid creating confusing messages

    Just because emojis are cool and make your marketing campaign stand out doesn’t mean you should put them everywhere in your messages. Using too many emojis or the wrong emojis can create confusion, and instead of connecting with your audience and grow your brand, you will repel them and hurt your business.

    Also, when it comes to emojis, less is always more. So, it is important not go overboard and to use emojis that fit your message for a better marketing campaign.

    Find a few key emojis to identify your brand

    Choose one to five emojis related to your brand and start using them regularly in your marketing campaigns. Your brand voice will be more consistent, and you will avoid using the wrong emojis. Moreover, people will start associating these emojis with your brand every time they see them.

    Pay attention to technical limitations

    Your message should always be understandable and clear, because the display of emojis differs from one device to another. There are even emojis that do not display on some devices. So never use them to replace words or whole sentences.

    By following the tips above, you will add a human touch to your marketing campaigns, and therefore you will have a more effective digital communication than before.


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