Marketing and technology have changed dramatically over the years. Some people say that social media is replacing email, especially that millennials don’t use it, others don’t want to share their data online with businesses, and many other reasons.
So, the question is: Should marketers stop using email marketing and only focusing on other methods?
Long story short, email marketing is not dead. In fact, it is still a very effective way to reach and engage with customers. According to recent statistics, the average return on investment (ROI) for email marketing is 122%, which means that for every $1 spent on email marketing, the average business can expect to make $1.22 in return. This is much higher than the average ROI for other forms of digital marketing, such as social media (28%) and search engine marketing (21%).
In addition, email marketing continues to be popular among consumers. A recent survey found that the majority of consumers (59%) prefer to receive promotional content from businesses via email, and that most people check their email at least once per day. This shows that email marketing is still an important channel for businesses to reach and engage with their customers.
Overall, while the digital landscape is constantly evolving, email marketing remains a highly effective and popular way for businesses to connect with their customers.