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    LinkedIn Adds More Analytics: Top Performing Posts, Follower Growth and Demographics Insights

    LinkedIn has announced rolling out new analytics data including top performing posts, follower growth and demographics insights, to help its users better understand their audiences.

    Top performing posts

    LinkedIn can now display up to three of your top-performing posts in your posts tab of your creator analytics.

    The top-performing posts are ranked based on impressions or interactions over a selected date range.

    “Creators can now see up to three of their top-performing posts by either impressions or engagements over a selected date range. This provides a clear view of what resonates with your audience, so you can share more of what’s working,” stated LinkedIn.

    Top performing posts
    Top performing posts. Image from LinkedIn.

    Follower growth

    “In the ‘Audience’ tab, creators can now track their follower growth so they can understand and discover trends. This information can help them determine if a conversation topic, new visual format, or speaking opportunity may have influenced their follower growth, helping them inform their strategy moving forward,” said LinkedIn.

    You can now track your follower growth. With this kind of data in hands, you can understand better your audience.

    Follower growth is a great measure of how good your content is and how you’re growing over time.

    Follower growth
    Follower growth. Image from LinkedIn.

    Demographics Insights

    “There’s a new Demographics section located just below follower growth in the Audience tab. This gives you a breakdown of your follower base by job titles, location, industries, seniority, company size, and company name. With these details, you can get a deeper understanding of your audience so you know what to share next.”

    The new ‘Demographics’ section provides LinkedIn users with a breakdown of their follower base: job titles, location, industries, seniority, company size, and company name.

    In addition to all these updates, LinkedIn added a new option to export your analytics, so you can manage all of your post and audience data the way you want.

    Having access to this data can help you understand your audience and what content works more.


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