Microsoft Clarity is a free behavior analytics tool that businesses can use to collect data about user behavior on their websites. It allows businesses to gain insights into how users engage with their websites and identify areas for improvement.
One of the key benefits of using Microsoft Clarity is that it is completely free and does not have traffic limits, which makes it accessible to all businesses.
Additionally, it offers heatmaps and session recordings to show where users engage with the website, where they click, how far they scroll, and where they get stuck or frustrated. This data is also available by device type.
Microsoft Clarity also integrates with Google Analytics, allowing businesses to gain a more comprehensive view of their website performance.
This tool is easy to install on your website and can help uncover data that is missing from Google Analytics.
It also allows businesses to gain insights into user behavior patterns and identify points of frustration, such as dead clicks, rage clicks, excessive scrolling, and quick backs.
In short, Microsoft Clarity is a valuable tool for businesses looking to improve their website’s user experience and engagement. It is free to use, offers a range of features, and integrates with Google Analytics. This makes it a good fit for businesses looking to gain insights into user behavior and identify areas for improvement on their website.