PPC
Find everything you need to know about PPC (pay-per-click) strategies, tips, tricks, and best practices. From PPC on search and display networks like Google, to PPC on social media, and more to push your business to the next level.
What is a Good Click-through Rate (CTR) for Google Ads and How to Improve It
As a business owner or digital marketer, you likely have heard of the term “click-through rate” or CTR. This metric is crucial to the...
The Complete Guide to Google Ads
Google Ads is a digital advertising platform that allows businesses to reach potential customers through targeted advertising on Google search results and various other...
Are TikTok Ads Worth It? The Pros and Cons of TikTok Advertising
In recent years, TikTok has become one of the most popular social media platforms, if not the most popular one, particularly among younger audiences....
Microsoft Bing Ads vs. Google Ads: Which PPC Platform is Better?
When it comes to pay-per-click (PPC) advertising, there are two major players in the game: Microsoft Advertising and Google Ads. Both platforms offer a...
Google Ads’ New Insights: Search Terms, Asset, Audience and Change History Insights
Google has added four new features to the Insights page in Google Ads: search terms insights, asset insights, audience insights, and change history insights....
SEO vs. PPC: Which is Best for Your Business?
When it comes to digital marketing, businesses have a variety of strategies to choose from. Two popular options are search engine optimization (SEO) and...
5 Great Reasons Why You Should Be Advertising on Social Media
In today's digital age, social media has become an integral part of people's lives. As a result, it has become an effective platform for...
New Google Keyword Planner Feature Automatically Organizes New Keywords Into Ad Groups
Four months ago, Google updated the Keyword Planner tool with a new feature that automatically organizes keywords into ad groups. Last Friday, it was...
Google Launches a New AdSense Format Called Side Rail Ads
Google has introduced side rail ads, a new AdSense ad format. Side rails are ads that stick to the sides of your pages when...