Social media, in particular Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and TikTok, is the best and cheapest way to stimulate people to visit your website and to share your content with their friends and family.
Knowing what to post on social media is only half the battle. The other half is knowing the best time to share what you have created with the world.
Read on to learn more about the best times to post on social media in 2022 to take full advantage of it and to reach as many people as possible.
Facebook is the most popular social media platform with over 2.7 billion monthly active users.
The best time to post on Facebook is during the weekdays from Wednesday to Friday, and during the hours of 9 am to 3 pm. These times tend to have the highest engagement and reach.
It is also worth noting that engagement tends to be higher on Facebook on weekends, so if you are targeting a younger audience, you may want to consider posting on Saturday and Sunday as well.
Instagram is a visual platform that is popular with younger audiences.
The best time to post on Instagram is during the weekdays from Monday to Friday, and during the hours of 9 am to 6 pm. Engagement tends to be higher during these times, and the platform is less crowded, which means your content is more likely to be seen.
It is also worth noting that engagement tends to be higher on Instagram on Sundays, so if you are targeting a younger audience, you may want to consider posting on this day as well.
Twitter is a fast-paced platform that is popular with a wide range of audiences.
The best time to post on Twitter is during the weekdays from Monday to Friday, and during the hours of 9 am to 3 pm. Engagement tends to be higher during these times, and the platform is less crowded, which means your content is more likely to be seen.
It is also worth noting that engagement tends to be higher on Twitter on Wednesday and Friday, so if you are targeting a wider audience, you may want to consider posting on these days as well.
Pinterest is a visual platform that is popular with a largely female audience.
The best time to post on Pinterest is during the weekdays from Saturday to Friday, and during the hours of 8 pm to 1 am and 2 pm to 4 pm. Engagement tends to be higher during these times, and the platform is less crowded, which means your content is more likely to be seen.
It is also worth noting that engagement tends to be higher on Pinterest on Saturday evenings and Sunday mornings, so if you are targeting a female audience, you may want to consider posting on these days as well.
LinkedIn is a professional networking platform that is popular with business professionals.
The best time to post on LinkedIn is during the weekdays from Tuesday to Thursday, and during the hours of 7 am to 9 am and 5 pm to 6 pm. Engagement tends to be higher during these times, and the platform is less crowded, which means your content is more likely to be seen.
It is also worth noting that engagement tends to be higher on LinkedIn on Monday and Tuesday mornings, so if you are targeting a business audience, you may want to consider posting on these days as well.
YouTube
YouTube is a video sharing platform that is popular with a wide range of audiences.
The best time to post on YouTube is during the weekdays from Monday to Friday, and during the hours of 9 am to 11 am and 3 pm to 4 pm. These times tend to have the highest engagement and reach.
It is also worth noting that engagement tends to be higher on YouTube on weekends, so if you are targeting a younger audience, you may want to consider posting on Saturday and Sunday as well.
In conclusion, the best times to post on social media in 2022 will depend on a variety of factors, including the nature of your business, your target audience, and the specific platform you are using.
By considering these factors and testing different posting times, you can maximize the effectiveness of your social media presence and reach your marketing and communication goals.