Landing pages are distinct from other pages on your website because they are centered on a specific short-term goal to achieve the results desired. For example, getting a certain number of visitors to call you.
Today, Digital Out Loud will explain the pros and cons of landing pages. And if you haven’t already built one, here are 6 good reasons to create a landing page for your business.
What is the purpose of a landing page?
The purpose of having a landing page is to promote a certain product or service and encourage people to take action. The latter is hosted on your main domain. The URL reflects your campaign’s purpose.
Pros of a landing page
The benefits of building a landing page for your business are unlimited. Here are a few important ones to know:
- It can be quickly deployed.
- It increases the search engine visibility of the website.
- It’s a tool for making a call to action.
- It helps measure and analyze user activity, providing valuable information to the marketing department.
- An effective tool for boosting the conversion rate.
- It reduces maintenance costs.
- It provides opportunities to test and understand what your customers expect from you.
- It enhances your credibility.
- It strengthens your brand.
Cons of a landing page
Anything that has pros has cons as well, and so has a landing page:
- It is very demanding on the quality of CTAs.
- It is informative, which may not be satisfactory to all users
- The recurring costs to keep your landing pages maintained.
- It can be difficult to export page data from a page builder to standard HTML, or to switch from one platform to another.