TikTok is constantly looking for ways to make the platform more efficient and enjoyable to use. This is proven by another attempt by the platform, which allows businesses to manage their accounts through third-party applications tools such as Hootsuite, Sprinklr, Sprout Social, and others.
TikTok plans to launch with multiple apps, however they only mentioned their integration with popular names such as Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.
The initiative aims to make the work easier for content creators and digital marketing professionals. In fact, management services will provide functionalities that TikTok doesn’t natively offer like scheduling, publishing content, and using tools to make appointments and such.
This will also greatly help the users as well as TikTok in creating a more defined user-friendly space. Businesses will be able to get more likes on their videos, and they’ll get to schedule their content better and manage the feedback they receive, which will help them build a better brand.
TikTok’s Head of Ecosystem Partnerships, Melissa Yang, said in a press release:
“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new Content Marketing Partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”
Melissa explained how important the new marketing program is and how TikTok is excited to work with all these brands. She also mentioned how trusted and secure these brands are.
This integration will allow digital marketing professionals to monitor their social media accounts from a single platform, which will provide insights on which content types respond the best on each social media.