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    What is Email Marketing and Why is It Important?

    Today, email marketing is by far the most cost-effective channel to attract, engage, and connect with your audience on a personal level.

    So, what is email marketing? And why is it important? Read on to find out.

    What is email marketing?

    Email marketing is a powerful communication tool that consists of sending emails automatically to a list of contacts or leads who have shown high interest in your company’s products or services with the aim of promoting your business’ new products or services as well as encourage customer loyalty.

    What are the different types of email marketing?

    Here are some of the most common types of email marketing:


    Newsletter emails are used to inform your customers about the latest news of your brand.

    Prospecting emails

    Prospecting emails are used to present your products or services concisely.

    Promotional emails

    Promotional emails let you announce an action within a specific timeframe in order to offer your customers a discount or a special offer.

    Cart abandonment emails

    Cart abandonment emails trigger customers to complete an abandoned order.

    Notification emails

    Notification emails are used to inform a customer of an action, such as the creation of an account.

    Why email marketing is important for your business?

    Email marketing is cost-effective

    In digital marketing, businesses must always implement strategies that allow them to achieve their objectives. Email marketing is one of the most cost-effective web marketing strategies, as it allows businesses to reach and engage with their target audience.

    Emailing will help you reach more customers

    The number of consumers using mobile devices continues to grow. In 2019, that number has surpassed five billion, according to Statistica. With this in mind, mobile marketing is an important lever for email marketing, and businesses need to find ways to better interact with mobile consumers while remaining competitive.

    With two-thirds of emails being read on smartphones and tablets, email marketing is proving to be an effective way for businesses to reach more consumers.

    You can easily measure your email marketing efforts

    Analyzing and measuring results is one of the best ways to know if a digital marketing strategy is working for your business. Indeed, measuring the performance of an email marketing campaign is easy to track and quantify over time.

    The data collected will allow your business to identify which users opened your emails, which ones clicked on a link and which ones performed the desired action (purchase, registration etc.).

    You can also find out how many people unsubscribed from your newsletter. This information becomes valuable when analyzing your marketing strategy, as it allows you to make the necessary adjustments.

    Now that you know how important email marketing is, here is a complete guide to digital marketing that will help you grow your business.


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