SEO Digital is an award-winning creative media and inbound marketing firm operated from Ghana and the UK by a team of digital marketers and SEO professionals who have built their expertise through the knowledge and skills acquired from international institutions. At SEO Digital, we provide the best in digital advertising and social media marketing to thriving businesses in Ghana, Africa, and the world; our goal is to bring companies to search rank, draw niche-based customers, and build brand trust. In understanding the benefits of digital media marketing and how it is impacting local businesses, one always has to draw the line between traditional marketing and the evolution of the digital space. Marketing has been the process of value exchange that is facilitated by the seven Ps; The tools employed in enacting these seven Ps are increasingly becoming more digital and are now being democratized across a large number of consumers with the advent of smart devices ( smartphones, computers, etc); Thus, the digitization is shifting the balance of power from traditional to digital; from non-real time to real time. This has thus, resulted in the internet being flooded with businesses who in turn strive to stay on top and stay relevant in the search engines in order to appear more visible to potential customers and clients.